We’ve all heard the terms Web 1.0, 2.0, 3.0. So what do they mean – and more importantly, what do they mean to you as a business person?

Web 1.0 was about accessing content. This was the dawning of the Internet Age, and the revolution was digitized. Thanks to Netscape, your AOL account, Juno.com, etc., you could connect to the Internet and read information immediately. That information, however, could be published only by those who understood how to code and upload. Web 1.0 was a revolutionary but one-way street.

Web 2.0 was about interacting with content. Once new tools made it possible for users to start publishing their own content to the Internet, Web 2.0 was born. Videos were uploaded. Blogs were posted. Wikis were…pediaed. And Time declared “You” the person of the year for embracing the newly accessible World Wide Web and exploding it into billions of pages of content. Web 2.0 was a two-way street…with people driving all over the road.

Web 3.0 is about aggregating content. Have you counted your bookmarks lately? Done a Google search and gotten fewer than 20 pages of results? The free-for-all of the interactive online community generated a lot of content, but how do you wade through it all to find the specific content you want? Thanks to keywords, tags, feeds and widgets, Internet content now is entirely portable. You don’t have to go to it; you can tell it to come to you – wherever you are! Web 3.0 portability lets users park themselves on a single Web page (like iGoogle or NetVibes) or their cell phone, find the content they want and draw it directly to them. It’s like the parking lot of the world’s biggest burger joint with car service. On skates. You stay nice and comfy in your car, and we bring your order to you.

Last Modified: Sunday, May 17th, 2009 @ 09:30

This entry was posted on Thursday, March 27th, 2008 at 4:07 pm and is filed under New Media. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.