4)   You are more interested in selling a reality show than actually working on one. Unless it is your own.    Some of you are private clients of mine from my show runner training sessions. I have met others of you at my Show Starter reality TV seminars, including: "The Realities of Reality TV," "From Concept to Network Deal: 10 Steps to Selling Your Own Reality Show" and "Reality 201: 10 Steps to Running a Streamlined Reality Show." Still others are staff members from my shows who want to replicate some of my systems for their own projects. And if these interactions are any indication, for most of you reading this book, your biggest motivating factor in trying to sell a show is #3: the big bucks. So now would be a good time for our first "reality check."    Listen and believe: selling reality shows is not a "get rich quick" scheme. It is not even a "get rich slow" scheme. There is no real money to be made in selling reality shows! The money in reality TV comes from producing those shows. Not one show, not two shows, but multiple thirteen-or-more episode series. Yes, there are millionaires in reality TV, and most of them have more than one show on the air, and they own the company that physically produces those shows. Reality is a volume industry.    You have just read my words, but, frankly, you do not believe them. What about Mark Burnett? you ask. He was a gazillionaire after Survivor broke out! Quite probably true. In fact, Mark Burnett's extraordinary success has made him the Pied Piper of reality TV. Everyone is skipping down Hollywood Boulevard behind his legacy, assuming if they sell one show, they, too, will rake in product placement millions and enormous production fees. But the industry has learned a lot since the early days of giving producers so much for their shows. They no longer underestimate the power and revenue stream of reality programming. So now they keep it to themselves and share it with only a select few. Okay, really just with Mark and Tyra Banks, members of an elite club not currently accepting applications.    Is it possible that you might be the exception to the current rules? That you, too, might develop and sell the zeitgeist-defining juggernaut that earns you untold millions? Well, sure, anything is possible. But as a good friend of mine likes to say, < · >