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| INTRO: Who Needs to Read a Book to Sell a Show? | 1 |
| Stp 1: I Have a Great Idea for a New Reality Show! | 8 |
| Reality 101 | 11 |
| Who are the Real Reality Players? | 15 |
| Stps 2: Crafting Your Pitch and One-Sheet | 20 |
| Stps 4&5: Retaining Attorneys; Attaching Talent | 41 |
| Stp 6: Crafting Your Treatment | 57 |
| Stp 7: Ballparking Your Show Budget | 74 |
| Stp 8: Practicing Your Pitch(es) | 90 |
| Stp 9: Setting Up a Pitch Meeting | 103 |
| Stp 10: Pitching Your Show | 120 |
| The Deal | 128 |
| The Final Word | 133 |
| APPX A: Seed Money Expenses | 134 |
| APPX B: The "Show Starter" Glossary | 136 |
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