CONTENTS
INTRO: Who Needs to Read a Book to Sell a Show?1
Stp 1: I Have a Great Idea for a New Reality Show!8
Reality 10111
Who are the Real Reality Players?15
Stps 2&#3: Crafting Your Pitch and One-Sheet20
Stps 4&5: Retaining Attorneys; Attaching Talent41
Stp 6: Crafting Your Treatment57
Stp 7: Ballparking Your Show Budget74
Stp 8: Practicing Your Pitch(es)90
Stp 9: Setting Up a Pitch Meeting103
Stp 10: Pitching Your Show120
The Deal128
The Final Word133
APPX A: Seed Money Expenses134
APPX B: The "Show Starter" Glossary136
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